200 Scans Per Minute with the Karlsberg Urpils Application
Karlsberg wanted to enable their customers to easily participate in their various promotions while purchasing and consuming their product. The brewery already seized the opportunity of a recent Football Championship to launch a new campaign; the Karlsberg Urpils Application. Promotional codes were printed inside of the crown cap, allowing customers to collect and enter them manually online to participate in the promotion. But this wasn’t enough and although successful, the limitations by having to manually enter the code online, meant that they were only capturing a small percetage of their audience.
After the Championship and initial promotional efforts were over, Karlsberg discovered that they needed to add a mobile version of their campaign to best serve their customers and further grow the promotion. They wanted to expand their solution to the customer’s mobile devices, allowing them to collect the voucher codes at any time without having to manually type them in on their computer or browser. Karlsberg’s goal was to make customer engagement simple and more importantly, on the go.
The Anyline Solution
The idea for the Karlsberg Urpils app was simple. They wanted to build a mobile app that could easily read the promotional code printed inside of the crown caps, giving complete control to the customer and allowing them to simply taking a photo of the code to have it entered.
Using Anylines Scanner Technology, this exact requirement was custom built into the Karlsberg Urpils app. Once the customer downloaded the app to their smartphone, all that they needed to do was point the scanner at the promotional code and within a few second, the promotional code was read. Not only was this an easy process for the customers, it was also significantly quicker and more accurate since the whole scanning process was done automatically.
Needless to say, this integration dramatically boosted the success of the campaign and in total, generated up to 200 user interactions a minute! Karlsberg reported that over 1 million promotional scans were entered per month and the campaign had over 40.000 unique users.
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