Project Description

Porsche Leipzig Integrates Anyline License Plate Scanning

The Porsche production facility in Leipzig is much more than just a manufacturing space for Porsche, where models such as Cayenne, Panamera, and Macan are assembled. It is also an all-round Porsche experience that allows visitors to take a closer look at the German premium sports car brand. From a guided tour of the factory to a test-drive on the tracks and even an elegant dining experience with a view over the 1.000-acre complex, it is quite the experience for car enthusiasts.

Thanks to cutting edge mobile technology, every customer and visitor has the chance to get a preview of the Porsche Leipzig world by downloading a custom made application which offers many great features to enhance their experience before, during, and after the visit to the facility in Leipzig.

Porsche’s Vision for their AR Application

The Porsche Leipzig application already contained a modern AR (Augmented Reality) feature for their visitors to use at their factory, showing concept studies of the historical vehicles situated in the Customer Centre. But they wanted to do much more, specifically to find a way to quickly retrieve information on the modern car models on display throughout the facility and present this data in the specific AR experience. The Porsche team wanted a feature that is easily integrated into their current application and which is adjusted to multiple models as well since models would be moved and replaced on a regular basis.

Anyline’s Mobile Scanning Solution for Porsche Leipzig

Porsche Leipzig decided to integrate Anyline’s mobile license plate scanning technology into their application to add this additional interactive feature to their premium customer experience. Visitors of Porsche Leipzig would simply scan the license plates of each Porsche model retrieve the vehicle’s detailed insider information, all displayed in the current AR application in real-time.

With over 40.000 visitors each year, their Anyline enhanced application ensures that every guest in Leipzig gets the full Porsche experience.

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