PORSCHE LEIPZIG INTEGRATES ANYLINE LICENSE PLATE SCANNING
The Porsche Leipzig facility is much more than just a production space where models such as Cayenne, Panamera and Macan are assembled. It is an all-round Porsche experience that allows visitors a deeper look into the world of the German sports car brand. From a guided tour of the factory, to a drive on the on and off-road tracks, and even an elegant dining experience with a view over the 1.000 acre complex, it really is more than a simple factory.
Every customer, guest, or visitor has the chance to get a preview of the Porsche Leipzig world by downloading a custom made application, offering many great features to enhance the experience before, during and after the visit to the factory.
The Porsche Leipzig application already contained a futuristic Augmented Reality feature for visitors use at the factory, showing concept studies of the historical vehicles situated in the Customer Centre. But they wanted to do more, specifically integrate a way to quickly retrieve information on the modern car models on display. The team wanted a feature that is easily integrated into their current application and adjust to multiple models, as the the specific cars might be replaced on a regular basis.
The Anyline Solution
Porsche Leipzig decided to integrate Anyline’s License Plate Scanning technology into their application to add this additional interactive and modern feature. Visitors now have the chance to scan the license plates of each Porsche and retrieve the vehicle’s detailed insider information instantly.
With over 40.000 visitors each year, this application and Anylines Scanning technology ensures that every guest is getting the full Porsche experience.
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