Treads Partners with Anyline to Put the Power of Managing a Vehicle in the Palm of the Consumer’s Hand
Treads, an AI-powered car management subscription mobile app that launched in May 2021 to simplify car ownership and make it more enjoyable and affordable at scale. The company has since expanded into 21 major US markets with over 4,000 customers offering subscriptions for tires, oil changes, alignments and wiper blades, as well as a full auto insurance marketplace. The company plans to expand into 34 major cities by the end of 2023.
The Vision
As the company expanded its capabilities and size, Treads sought a solution that would allow car owners to take tire data collection into their own hands. Enabling this process for individuals could allow them to completely and independently verify their actual tires were not only safe to be driving on but also potentially open up the opportunity for predictive maintenance and incident avoidance. It was with this in mind that Treads discovered the Anyline Mobile Tire Tread Scanning solution, leading to a never-before-seen level of customer engagement when it came to their tire condition management.
Simplifying Car Ownership with Anyline
Using state-of-the-art AI and computer vision, the Anyline Tread Depth Scanner solution makes it easy to accurately measure tire tread depth for Treads users, using any mobile device they may own. With this one-of-a-kind scanning solution plugged into the powerful Treads platform, users can quickly and consistently track their tire tread wear at any time. Having this data plugged into the Treads environment then allows for appropriate management of this data, opening up a number of vehicle management features, from protective tire replacement or maintenance recommendations to driving habit tips.
In the current economic environment of rising vehicle costs, Treads’ subscription model aims to smooth out the cost of maintaining a vehicle. Its partnership with Anyline expands its capabilities and further protects car owners from surprise expenses and lowers the cost of entry for owning and driving a vehicle.
“Anyline Tread Depth Scanner is cutting-edge technology that no one else has delivered to the market in a reliable way. We’ve seen rapid growth as a company and attribute it all to our AI technology-first approach. Our partnership with Anyline is a natural progression and strengthens our technology toolkit to make the car ownership journey frictionless.
Adopting the Anyline technology, it’s point and shoot for the customer to literally take a picture of the tire and extract that data and then give us the information we need so they can proceed in the user flow. The technology does the heavy lifting and then extracts the data Treads needs.”
“I am incredibly proud and excited to welcome Treads into our growing family of valued partners. Our Tire Tread Scanning solution represents a significant leap in mobile data capture technology. With this breakthrough, we are not just changing the game; we’re rewriting the rules on automotive data capture. Treads’ decision to embrace this cutting-edge solution is a testament to their commitment to excellence, and we look forward to a long and fruitful partnership. Together, we’re driving innovation, enhancing safety, and revolutionizing the automotive industry.”
Want to learn more? Listen to the Founder and CEO of Treads, Zach Olson’s “The Secret to Being More Tire Aware” on The Auto Tech Show podcast.
