PepsiCo Boosts Customer Engagement with Anyline Promotional Code Scanning
The worldwide food and beverage giant PepsiCo is rewarding consumers in Turkey with promotions and cash rewards – all with just a simple scan from their mobile phones!
The PepsiCo company produces dozens of the world’s most popular food and drinks brands, including Lays, Doritos, and their titular Pepsi cola. Now, by using the PepsiCo KazandiRio! app, consumers can scan unique promotional codes under the bottle cap or can lid of their favorite drinks, as well as codes inside packets of chips, to access instantly redeemable rewards.
Find out how PepsiCo is engaging their audience with Anyline promotional code scanning!
How does it work?
PepsiCo were looking for a new way to boost customer engagement with their marketing campaigns, but needed a solution which would be fun, easy to use, and work for all their products.
By easily integrating Anyline promotional code code scanning into their existing app, consumers in Turkey are able to instantly participate in PepsiCo competitions and promotions when they buy a participating product.
But why not just use QR codes?
This is a question we get quite often at Anyline. Surely companies could just place QR codes on their products instead?
Here are 3 reasons why promotional code scanning is better.
- Promotional codes can be placed anywhere: Anyline promotional codes can fit under bottle caps and can lids – and are still instantly readable by our scanning technology. QR codes are very difficult to read when shrunk to the same size – so they must be printed onto labels, or the side of a can.
- Cheaters can exploit QR codes: Placing a QR code on the outside of your product means that cheaters can easily scan the code without buying the product. Promotional codes can be placed where the customer needs to break the seal to access the code. This means promotional codes cannot be tampered with in the same way, so only true customers are rewarded.
- Promotional codes are more versatile: Why make a unique and beautiful promotional campaign, then stick a big black box in the middle of it? Promotional codes are easily customizable; from size, to color, font and even the message. That gives your marketing team more flexibility to integrate your promo code into your campaign branding.
Why was Anyline the best choice for PepsiCo?
When it comes to marketing campaigns and promotions, every extra second it takes to participate means a potential customer lost. Removing barriers is therefore of paramount importance to success, and by working with Anyline, PepsiCo gives their fans a fast, fun and engaging way to take part in their promotions.
“Our brand is known for some of the most famous and well-remembered advertisements in history. So when our consumers see a PepsiCo campaign, they expect the best. Integrating promotional code scanning into our app means we give the best possible experience that brings our consumers back again and again.”
– Umit Turk, PepsiCo IT Go-To-Market & Digital Delivery Manager
“At Anyline, we offer innovative scanning solutions that keep our partners one step ahead of the competition. It’s a great source of pride for us to be the choice of PepsiCo, one of the world’s leading fast-moving consumer goods companies, to help them stay ahead of the curve with their promotions.”
– Lukas Kinigadner, Anyline CEO
Download the Free Anyline OCR Scanner App
You can test Anyline’s mobile scanning technology for yourself with our demo App. The Anyline OCR Scanner is a free app available on the App Store and Google Play that will help you to assess your scanning use cases. It includes more than 10 scanning solutions, works offline and has a +99% scan accuracy!
Check it out now and discover the potential to streamline your processes and services with your smartphone!
TEST ANYLINE NOW WITH YOUR FREE SDK TRIAL
Anyline’s mobile scanning technology is available to integrate with your mobile app as a cross-platform SDK. Test out our fully supported solutions on Android, iOS and Windows devices today. Download our SDK and begin your 30-day free trial to see how mobile scanning can revolutionize your services and processes!
The SDK demo includes access to all of the following solutions:
- License plate scanning
- Passport MRZ scanning
- Utility meter scanning
- Serial number scanning
- Document scanning
- Driving license scanning
- And more!
Don’t see a solution for your scanning use case? Get in touch now to discuss your solution!
Anyline is a Gartner Cool Vendor
Gartner, the world wide research institute famous for creating the hype cycle model to predict the maturity of emerging technologies, named Anyline as a Cool Vendor for supply chain execution in 2018.
Gartner Cool Vendors exist across all major areas of technology innovation. Those that stand out, do so because they offer some disruptive capability or opportunity. Anyline has been listed as a Cool Vendor because of their mobile OCR technology. This technology is backed by artificial intelligence and machine learning to provide the most accurate scan possible.
“This is a huge success for us. Gartner are one of the best known research institutes in the tech industry. Their work on the “Magic Quadrant” and the “Hype Cycle” have helped to guide companies for years. Growing enterprises around the world rely on the analysis and reports they provide to choose only the best service providers. To be recognized by them is to receive the gold standard of approval within our field.”
– Anyline CEO, Lukas Kinigadner.
Anyline was recognized by Gartner because our technology supports the digitization of all kinds of data. By removing typing and manual data entry from everyday processes, you can save time, money and resources while also improving your data quality.
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Finally, if you have questions, suggestions or feedback on this post, please don’t hesitate to reach out to us. Contact us via social media or else send us an email at [email protected]!
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Head of PR & Content at Anyline.