Project Description

Red Bull MOBILE Collect Generates 325.000 Scans with Anyline

Red Bull MOBILE does not only offer state-of-the-art telecommunication services, it also provides unlimited special access to the world of Red Bull, offering all kinds of benefits to their customers. The Red Bull MOBILE team is always looking for new ways to further engage their current customers and grow their fan base. They are known for their innovative promotions and are not afraid to explore new methods when the right solution is presented.

When it came to their latest promotion, “Red Bull MOBILE Collect”, the Anyline team offered a perfect and engaging scanning solution that put the power of the promotion into the hands of the customer!

The Vision

The vision for the Red Bull MOBILE Collect program was straight forward: engage the customer anywhere and anytime to show all the possibilities within the world of Red Bull and what they have to offer when it comes to rewards for living the Red Bull Lifestyle. They started putting together a wide range of prizes and ways in which they could collect the voucher codes. In the end, the customer would collect these voucher codes from Red Bull product, earning them “Energy Points” which would allow them to participate in the Red Bull MOBILE Collect program. But the question remained on how the customers would collect and input the voucher codes.

The Anyline Solution

Red Bull MOBILE had the idea to print tiny scannable voucher codes on the lids of the Red Bull cans. Customers had to gather the codes to participate in the Red Bull MOBILE Collect program, as previously mentioned. But manually typing in numbers and letters felt dated and can be very error prone, so Red Bull MOBILE was looking for a solution to give their customers the best experience. That’s where Anyline came in.

With the Anyline Scanning Technology, the eight digit code is easily scannable and customers can effortlessly gather the voucher codes at any time and wherever they are. Additionally, a flashlight function was integrated into the application to further support the scanning process in all lighting conditions.

During the Red Bull MOBILE Collect promotion, over 48.000 unique customers used the scanning function which generated a further 325.000 scans.

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