How Mobile Scanning Helps the Sun Reward Loyal Readers in an Instant
The Sun is the most popular newspaper in the United Kingdom, with a total audience of over 33 million readers. The paper has a loyal following, who love its coverage of politics, sports, entertainment and much more.
The Sun also builds strong connections with its readers through promotions and loyalty rewards. These include cash prizes, tickets for theme parks and discounted holiday tickets.
Find out how Anyline was able to help the Sun readers to access great rewards and deals through the Sun Savers app.
How does Sun Savers work?
Every day, the Sun prints unique codes on the Sun Savers page. With the Sun Savers app, readers simply use Anyline scanning to instantly collect the codes with their smartphones. When they collect 28 codes, they receive £5 directly to their bank account or PayPal.
The Sun Savers app also gives users exclusive access to special deals, including early access to holiday offers and tickets to theme parks – all by simply scanning their daily codes.
Since its launch, Sun Savers has become extremely popular with readers, who have made entered over 63 million codes.
Why was Anyline the right choice?
Without Anyline scanning, customers would need to visit the Sun Savers website to register and enter the codes. However, manual data entry is time-consuming and can easily lead to errors. Scanning the codes directly through the Sun Savers app is not only more accurate, but 20x faster!
With a quick and hassle-free solution, readers can collect their code in milliseconds, win rewards, then get back to reading the latest news.
“With over a million members, the Sun Savers App is a hugely successful example of how companies can build brand loyalty with their customers. We are delighted that Anyline scanning is helping the Sun reward its loyal readership every day.”
– Anyline CEO Lukas Kinigadner
Download the Free Anyline OCR Scanner App
You can test Anyline’s mobile scanning technology for yourself with our demo App. The Anyline OCR Scanner is a free app available on the App Store and Google Play that will help you to assess your scanning use cases. It includes more than 10 scanning solutions, works offline and has a +99% scan accuracy!
Check it out now and discover the potential to streamline your processes and services with your smartphone!
TEST ANYLINE NOW WITH YOUR FREE SDK TRIAL
Anyline’s mobile scanning technology is available to integrate with your mobile app as a cross-platform SDK. Test out our fully supported solutions on Android, iOS and Windows devices today. Download our SDK and begin your 30-day free trial to see how mobile scanning can revolutionize your services and processes!
The SDK demo includes access to all of the following solutions:
- License plate scanning
- Passport MRZ scanning
- Utility meter scanning
- Serial number scanning
- Document scanning
- Driving license scanning
- And more!
Don’t see a solution for your scanning use case? Get in touch now to discuss your solution!
Anyline is a Gartner Cool Vendor
Gartner, the world wide research institute famous for creating the hype cycle model to predict the maturity of emerging technologies, named Anyline as a Cool Vendor for supply chain execution in 2018.
Gartner Cool Vendors exist across all major areas of technology innovation. Those that stand out, do so because they offer some disruptive capability or opportunity. Anyline has been listed as a Cool Vendor because of their mobile OCR technology. This technology is backed by artificial intelligence and machine learning to provide the most accurate scan possible.
“This is a huge success for us. Gartner are one of the best known research institutes in the tech industry. Their work on the “Magic Quadrant” and the “Hype Cycle” have helped to guide companies for years. Growing enterprises around the world rely on the analysis and reports they provide to choose only the best service providers. To be recognized by them is to receive the gold standard of approval within our field.”
– Anyline CEO, Lukas Kinigadner.
Anyline was recognized by Gartner because our technology supports the digitization of all kinds of data. By removing typing and manual data entry from everyday processes, you can save time, money and resources while also improving your data quality.
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Finally, if you have questions, suggestions or feedback on this post, please don’t hesitate to reach out to us. Contact us via social media or else send us an email at [email protected]!
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Communications Manager at Anyline. I write blog posts, press releases, and handle social media.