The worldwide food and beverage giant, PepsiCo, is rewarding consumers in Turkey with promotions and cash rewards – all with just a simple scan from their mobile phones. Using their breakout application “PepsiCo KazandiRio!”, their consumers can scan unique promotional codes on their favorite PepsiCo snacks and instantly access redeemable rewards. More recently, PepsiCo is planning on integrating further customer engagement through this application, directly at the point of purchase with the use of QR codes. This project, which is planned for the near future, will ease the engagement process not only for the customer but also for the suppliers and shops.
PepsiCo's Target of Enhancing Customer Engagement
PepsiCo was looking for a new and innovative way to boost customer engagement with their marketing campaigns. They wanted one that integrated all of their products and was fun and engaging for their customers and product suppliers.
By easily integrating Anyline promotional code scanning into their existing app, consumers in Turkey are able to instantly participate in PepsiCo competitions and promotions when they buy a participating product. With the addition of QR code scanning, the process is also eased for the suppliers at the point of sale, increasing engagement for not only customers but also the stores selling PepsiCo products.
“Why Not Just Use QR Codes?”
This is a question we get quite often at Anyline. Here are 3 reasons why promotional code scanning is better than traditional QR codes.
- Promotional codes can be placed anywhere: Anyline promotional codes can fit under bottle caps and can lids – and are still instantly readable by our scanning technology. QR codes are very difficult to read when shrunk to the same size, limiting their placement options.
- Cheaters can exploit QR codes: Placing a code on the outside of the product means that anyone can easily scan the code without buying the product. In comparison with unique promotional codes, they can be placed where the customer needs to break the seal to access the code.
- Promotional codes are more versatile: Why make a unique and beautiful promotional campaign, only to then stick a giant QR code on it. Promotional codes are easily customizable to match your brand and promotional styling, giving you more flexibility when integrating it into your campaign.
The Anyline Solution
When it comes to marketing campaigns and promotions, every second counts when it comes to the customer’s engagement. Removing barriers is therefore of paramount importance to success, and by working with Anyline, PepsiCo has given its customers a fast, fun, and engaging way to take part in the promotion.
“Kazandırıo mobile application is a significant milestone of PepsiCo’s digital transformation journey. Code scanning service provided by Anyline is one of the inevitable components for KazandıRio to provide a better user experience. This solution eased the process with points of sales (POS) and increase the engagement with stores. Time-consuming actions are prevented by using this approach. We appreciated the recommendations and approaches of Anyline for this project. It must be admitted that Anyline’s services are of high quality and meet PepsiCo’s needs.”
“At Anyline, we offer innovative scanning solutions that keep our partners one step ahead of the competition. It’s a great source of pride for us to be the choice of PepsiCo, one of the world’s leading fast-moving consumer goods companies, to help them stay ahead of the curve with their promotions.”