Achieving Fleet Sustainability: A Critical Path Forward
Paula Monteiro
Marketing Communications Director
We all talk about the importance of sustainability, but in the fleet industry, it’s a necessity driving major changes. The push for greener operations isn’t just about staying trendy—it’s about meeting new regulations, reducing costs, and protecting the environment. Recently, we spoke to Seth Clevenger, Managing Editor of Features at Transport Topics, who shared his insights on why fleet sustainability is essential and how the industry can achieve it.
An Industry in Transformation
Take a look at today’s fleet landscape, and it’s clear the industry is changing. Traditional diesel trucks are still around, but now they’re joined by battery electric vehicles (BEVs), hydrogen fuel cell trucks, and even natural gas-powered vehicles, including compressed natural gas (CNG).
Clevenger points out this diversification: “You’re going to consider battery electric for local delivery. Are we going to look at potentially investing in hydrogen fuel cells as they become more available? The decisions are becoming more complex with many technologies not just being talked about or invested in, but increasingly present, albeit in small volumes today.”
Optimizing for Sustainability
With so many emerging technologies, the path to sustainability isn’t straightforward. Clevenger emphasizes there’s no one-size-fits-all solution: “A technology that makes sense for one company may not make sense for another. It’s important to have many options in the marketplace as we move forward.”
Fuel type is just one part of fleet sustainability. While zero-emission vehicles are the ultimate goal, diesel will remain significant for years. So, sustainability involves more than just choosing the right fuel. Big gains can also come from improving operations.
Clevenger highlights that optimizing operations is crucial: “Route optimization and preventing empty miles are critical. Hauling an empty trailer is pure waste. Maximizing utilization with full trailers offers substantial opportunities.”
Upgrading fleet equipment is another key strategy. Even newer diesel trucks can be more efficient and emit less than older models. “Replacing older vehicles with newer ones, or upgrading to the latest market offerings, can drive tangible improvements,” says Clevenger.
The Challenges of Pioneering Sustainability
Leading the way in sustainability can be tough. Clevenger notes, “There are many who prefer to be second adopters of new technology, but those who are first are truly putting themselves out there and driving innovation.”
Innovation is a learning process. Companies experimenting with new technologies that fit their goals and industry can pave the way for others. It’s not just the big players; medium-sized operations are also adopting electric vehicles and sustainability initiatives.
Regulations play a crucial role in advancing fleet sustainability. While California is a leader in this area, Clevenger stresses the need for broader regulatory support and incentives: “To support sustainability in fleets, we need more focus on incentives that move companies forward.”
The Road Ahead
Achieving fleet sustainability is multifaceted, involving a mix of technology adoption, operational efficiencies, and regulatory support. As the industry evolves, companies must stay agile and open to innovation. The path is complex, but with strategic planning and a willingness to embrace change, the fleet industry can make significant strides towards a more sustainable future.
