Driving Customer Loyalty in the Subscription-Based Automotive Industry
Frédéric Baroin
Global Head of Automotive Business at Anyline
Look around, and you’ll quickly find that the subscription-based method of building sales is growing. It’s possible to get a wide range of items delivered right to your home or sign up for recurring access to TV programming through an app. The automotive industry is also poised to adopt more of these subscription-based models. By doing this, it will be easier to increase the features and services that can be offered to customers and generate ongoing revenue. Consider how this may work and how to enhance it.
OEM Manufacturers and Dealerships can develop programs for their Customers
Considering how much consumers love the subscription model, OEM manufacturers and dealerships have a unique opportunity on their hands to enhance the service they provide and increase revenue streams. The key is to position the offering in a way that makes it ideal, desirable, and perfectly suited to the customer, so they want to use it.
Anyline’s tread depth scanner is a seamless integration that dealerships and service providers can install and recommend to their customers. Within moments, accurate information is scanned, uploaded, and can be used to help keep drivers safe. It is also very convenient, because now the consumer doesn’t have to go to the shop just to have their tires checked. That enhances the customer’s experience with the provider.
There is significant value in creating and effectively managing these programs. Programs like this can work to keep people safe on the roadway, but they also enhance the overall perception a customer has of the provider, dealership, and manufacturer. Ultimately, they build loyalty because they can trust that they have the information and tools they need to manage their needs.
No matter what type of subscription-based solution is offered, by making it an opportunity to better the customer’s experience and providing easy-to-access value to the customer, it will be desired and even sought-after resource. Organizations that take the first steps in creating and implementing customer-forward, subscription-based services are most likely to get into the forefront of this industry and capitalize on it as a direct result. Anyline’s solutions can be a starting point for many organizations to do just that.
