Interconnected Data and Digitalization within Automotive Servicing
A recent episode of The Auto Tech Show featured conversations with Susann Herrmann, who is the Managing Director at Bosch Connected Industry. The conversation is on a topic that is incredibly valuable and on point right now – automotive technology and innovation, and more specifically, on the value of interconnected data within the automotive serving industry.
Herrmann shares, “As we hear about digitalization and then, of course, this is one aspect of it, customer experience, what do customers want, what do customer needs and what they are willing to pay for – is this one big question we all need to ask ourselves and interconnected data within digitalization in the next couple of years will play a major part in different business models, the success of companies, even a difference of generations.”
The Role of Data in Improving Efficiencies
Data is available for every role in the servicing industry. Data can provide information for insurance companies on how often a person drives a car, when they use their brake, and how fast they drive. It can also provide insight into how their tires are wearing and if they need to make adjustments to their driving (or vehicle components) due to gas burn.
There is a lot of data that is already available that can be used to provide information and service. A consumer can have their vehicle remind them that they need to make an appointment for an oil change, for example. That’s just one example, but others also include a focus on other areas of the industry.
Along the same lines, organizations must also be able to put the customer in control. For example, the customer may want to ensure that they can get reminders about oil changes, but they may not want the car to know where they are at all times or have their privacy exposed on an ongoing basis. Organizations have to navigate the process of making wise decisions throughout this process of implementing digitalization.
Prioritizing Digitalization
Every organization – in all different business models – has to make decisions on what to prioritize in terms of digitization and what not to do so. Safety is always going to be a priority, and improving customer experience is a necessary step as well. For example, when a service company can help to recognize the risk of a tire being at risk of blowing out on the side of the road, that’s going to improve customer experience by minimizing risk.
Organizations need to focus on where consumers can see and experience value when making the decision to digitalize.
To listen to the full audio interview, click here.
