Drive online sales with a web-based tyre size scanner solution
If some car owners know their way around their vehicle, most of them lack knowledge when it comes to tyres. That’s why they usually rely on their tyre dealer to suggest replacement when times come to purchase new tyres.
At the same time, customer behaviour has changed and they are now buying a lot of items online. Tyres make no exception. But with a lack of knowledge and the cost of a tyre set, purchasing tyres online can be a painful experience.
Purchasing tyre online can be stressful
Car owners are mostly ignorant of tyres. They use the one provided with the vehicle upon purchase and then ask advice from their tyre dealer to replace them. And it makes sense: with average prices ranging from 400 to 800€ for a complete set, you don’t want to get it wrong.
When buying tyres online, customers may not be able to have a knowledgeable person at hand to ask what to order. The stakes are high:
- If a customer orders the wrong tyres, they will need to return them which can be a major inconvenience.
- They might need an urgent replacement, and if the tyres are not right for the vehicle, it might be immobilised for an extended period of time or keep old tyres that are no more fit to be on the road.
Either way, it turns purchasing tyres online into a stressful experience, and with customers not always knowing what to pick, it can be a blind purchase, hoping for the best.
How a web-based tyre size scanner streamlines online buying
When customers need to type in the tyre size information into an e-commerce website, there are major concerns to take into consideration:
- If a typing error is made, the product chosen might not fit the vehicle, and need to be replaced.
- It requires extra care and attention from the customer, who might need to go back and forth to its tyres just to verify everything is right.
Even when typing the tyre size code, it can be stressful for customers that will always fear to get something wrong.
Thankfully, a technological solution exists to automate this process and offer peace of mind to customers. A tyre size scanner uses OCR (Optical Character Recognition) to get the information directly from the tyre sidewall, and digitise it instantly. Anyline’s tyre size scanner can be used on every smartphone running on Android or iOS.
And the benefits of a tyre size scanner can be enormous for tyre:
- It’s very fast – customers can scan their tyre size code in a matter of seconds.
- It’s accurate – a tyre scanner won’t make any mistakes. The Tyre size code is scanned precisely and can be verified before validation.
The benefits of a tyre size scanner
For customers, the benefits are quite obvious: it gives them peace of mind when purchasing tyres online, as they won’t have to worry about making mistakes and ordering the wrong product.
But for tyre dealers, benefits are also tangible:
- There will be less wrong order, which means that less tyres will be returned by customers, reducing logistics costs and stress.
- Customer satisfaction will increase, as the overall experience becomes less stressful
- More customers will be inclined to purchase tyres online if they feel like they will get it right.
Integrate a tyre size scanner to your e-commerce website
Integrating a tyre size scanning solution to your tyre e-commerce website is made nice and easy with Anyline’s software development kit (SDK). It works on any standard smartphone running on Android, iOS and UWP, as well as popular platforms like Xamarin, React-Native, UWP, and Cordova.
If your organisation is aiming to add mobile scanning into its existing software infrastructure, the best first step is to request a 30-day free trial of our SDK. With this, you will be able to quickly test out the technical capabilities of OCR for your needs.
