The capture of vehicle-related data using AI-based OCR technology explained
How does OCR technology work to collect automotive data? Consider how this technology works and its benefits to the automotive industry.
Christian Dale
Product Marketing Manager at Anyline
Why Data Is Important
Start here with an understanding of why automakers and others in the industry need data. Data provides useful information that can be used to benchmark performance and make better, more technical business decisions. It allows companies to develop stronger engagement strategies, superior vehicle designs, lower costs, and increase customer satisfaction. It can also aid companies as they scale to be as agile as possible in a very competitive marketplace.
What Kind of Data Is Used in the Automotive Industry
Consider the various types of data that can prove to be highly valuable.
VIN: The vehicle identification number of a vehicle helps to identify that vehicle. It works as a fingerprint for vehicles since no two vehicles have the same combination of letters and numbers. When scanned, it provides information on car registrations, recalls, features, warranty details, reported thefts, and more.
License Plates: A license plate is issued by the state and outlines the ownership details of the vehicle. It provides registration information that is vital for law enforcement but also ensures clarity in communication related to identifying individual cars quickly.
Tire DOT Numbers: This number, which is 8 to 13 characters long, helps to provide information on the size of the tire as well as the manufacturer’s code, where the tire was manufactured, and the exact week and year the tire was made.
Big Data: This term encompasses a much larger dataset of information that grows over time. It can come from the supply chain process, design and production, predictive analysis, and much more. Every car that’s connected produces data on a consistent basis, which those in the auto industry can use for predictive analysis. It can help customers get help with problems or develop a better action plan to reduce problems over the long term. It can also improve customer satisfaction.
What Automotive Data Is Used For
How can we take all of that information and make it useful? There are various specific ways that this can happen.
Data Analytics:
One of the most important components of the process is gathering data and then analyzing it to pull out as much information as possible from it. When used correctly, producers are capable of identifying potential issues, allowing them to take immediate steps to reduce ongoing risks, such as ensuring repairs are completed before an accident occurs. It could also enable car makers to create a more personalized customer service experience by showcasing the most common pain points customers have and alleviating them. They can also use this information to continue to build long-term relationships with their clients.
Vehicle Maintenance:
Data from the vehicle, including the VIN, license plate data, and tire data, can easily be collected through manual methods that can inform the need for maintenance. A better option is to use OCR technology to do this.
Fleet Management:
Another way data works in this industry is to provide a way to monitor the entire fleet, including mileage claims, the condition of the fleet, and other detailed aspects of the service and concerns with the fleet at any time.
Many types of data are already being collected and analyzed using artificial intelligence technology. This is something that almost anyone can do without any advanced training.
How OCR Technology Works
How can you employ the use of this type of data in your position in the automotive industry? Consider how AI-based OCR technology works.
Tire Scanning: This type of tool enables users to scan a tire to gather information that can then be used to manage maintenance and other vehicle data. Tire scanner OCR-based technology is implemented using an SDK in a website or app. That means anyone can then use that information by scanning it using the camera on their phone. This simple scan ensures that when a tire needs to be replaced, the right one is selected.
VIN Scanner: A VIN scanner provides a way to effortlessly scan a VIN number. That way, the user has more information about the car (including all the data linked to that VIN listed above).
License Plate Scanner: A license plate scanner also works on the OCR-based technology as well. When used alongside a VIN scanner, it enables the collection of highly valuable data that can be used for a wide range of purposes.
OCR technology simplifies the collection of data so that it can be used in many other ways. Anyline’s solutions are one of the best ways to facilitate that process.
