Global Blue Makes Tax Free Shopping a Breeze with Mobile ID Scanning

Global Blue lets tourists shop tax-free in over 300,000 stores around the world, with a customer base of over 23 million travelers. They do this by gathering shoppers’ personal information from their passport & credit card in store, and provides the Tax Free Form that’s needed to claim back VAT on purchases when they leave the country.

To keep ahead of the curve, Global Blue launched IC2, a new generation of in-store tax free solutions – and a key part of this was IC2 Mobile, their new mobile application.

Find out how Anyline helped Global Blue enhance their customer experience with seamless ID data capture!

The Vision

When a traveler wants to shop tax-free, they need to complete a Tax-Free Form. This includes their personal details, credit card information, the details of the purchase, and the amount spent.

Previously, Global Blue used stationary scanners to collect this information, but with IC2, they wanted a faster, more convenient, and user-friendly way. The vision was to find the best technology that would allow mobile devices to accomplish what stationary devices did before.