Revolutionizing Tire Ecommerce with Anyline: Tireweb’s Integration of Mobile Tire Size Scanning 

Tireweb is a leading Australian technology company with a strong presence in the U.S. market, specializing in the development of ecommerce websites and mobile applications for tire wholesalers and retailers. Their primary products include sophisticated ecommerce platforms that enable wholesalers and retailers to generate on-the-spot quotes by inputting vehicle or tire size information. Tireweb also offers a wholesale mobile app designed specifically for distributors, allowing tire dealers to seamlessly purchase tires and incentivize the use of their platform. Tireweb’s overarching goal is to enhance the efficiency and accuracy of tire sales through cutting-edge technology, thereby providing a seamless user experience for all parties involved. 

Tire numbers to scan

The Challenge of Tire E-Commerce

Despite the sophistication of Tireweb’s platforms, the company faced a challenge with data input accuracy, particularly when it came to capturing tire size information. The traditional process required users to manually input details such as tire width, aspect ratio, and rim size – an experience that was often cumbersome, especially for consumers unfamiliar with tire terminology. This could lead to abandoned searches and incorrect tire orders, which in turn result in costly returns and dissatisfied customers. Tireweb recognized the need for a more intuitive and user-friendly solution to improve data accuracy and streamline the purchasing process. 

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The Solution: Anyline’s Mobile Tire Size Scanning

To address these challenges, Tireweb partnered with Anyline to integrate their mobile Tire Size Scanning solution into Tireweb’s ecommerce platforms and mobile apps. This innovative solution allows users to bypass the traditional dropdown menus for tire size selection, replacing them with a simple camera function. By scanning the tire size directly from their vehicle’s tires, users can ensure that they are searching for and purchasing the correct tires, even without prior tire knowledge. This enhancement not only improves the accuracy of tire size data but also significantly enhances the user experience, making the purchasing process faster and more efficient. Moreover, the solution helps retailers and wholesalers drastically reduce costs associated with incorrect tire shipments, which have long been a major issue in the industry. 

Tireweb’s integration of Anyline’s Tire Size Scanning technology into their native mobile apps for tire wholesalers marks a significant advancement in the tire industry. By facilitating accurate pricing, quoting, and scheduling tasks, these apps empower tire dealers to operate with greater precision and efficiency. Although the wholesale apps are not consumer-facing, the improvements in data accuracy and user experience directly benefit both retailers and end-users, ultimately driving higher sales and customer satisfaction.  Tireweb has plans to expand the use of this technology to their tire library and consumer-facing retail applications. 

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