Project Description

Your Marketing Campaign with a Hashtag Scanner

The Hashtag has become super famous with Twitter and Instagram using the sign frequently. It helps to find certain content easier and faster. As you might know, Twitter even shows you the top trending hashtags in your area and internationally every day.

Screenshot of trending twitter hashtags

We’ve already talked about Innovative Mobile Marketing Solutions and gave you a quick overview of great and innovative campaigns. Now,  there’s a new marketing tool in town and I don’t want to keep it a secret from you! ;)

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The Hashtag Scanner: How it works

Marketing is a competitive field. Everyday people in modernized countries get bombarded with advertising and marketing material. Think about print ads, TV commercials, ads on Facebook, Google or Twitter, ads on your phone or anything a business can produce to get your attention and compel you to buy. It is hard to pin down a number but it is estimated that people in Western countries are exposed to about 4,000 – 10,000 advertisements each day! So like I said, marketing is a very competitive field.

clinton and trump in presidential debate

Although this is a fact, many marketers and advertisers are lazy. They don’t want to keep track of the newest innovations, since this always takes time and research. And therefore they just go with what they always did and with what “always worked”.

So let me tell you this:

Chuck Norris
Since you’re one of those people who stumbled across this blog post, you are interested in the latest trends and technological innovations, right? That’s why you’ll be able to tell your colleagues, clients and friends about this! So let’s see how this new marketing tool works. First of all you need a smartphone. Then you basically just scan the hashtag of your choice from a piece of paper or a screen and in the next step you do whatever you want with it. Link it to Twitter, Instagram, Facebook or where ever else you prefer.

To do all this, you need a mobile app to implement the Hashtag Scanner. The Hashtag Scanner is a sample implementation of the Anyline OCR SDK. You can download it and try it out for free. So if you are a brand and have your own app and already work with Loyalty Programs for example, you simply implement the Hashtag Scanner into your existing app (it’s actually really easy to implement). Also as a digital agency pitching the Hashtag Scanner for your client might bring you one step ahead and help you land the pitch!

Possible Hashtag Scanner Campaigns

So, picture this: you’re sending your customers on a “treasure hunt” through the city. They have their smartphone with them 24/7. It has become the center of their daily lives, their go to if they have problems and their pastime if they are bored. Every time they see a billboard of your company, there’s a hashtag printed on it and when they scan it and tweet it or post it on instagram, they collect loyalty points. This kind of campaign is fun and easy for your customers and has the extra gamification bonus. And this is just one campaign I made up in my mind in 5 minutes. Imagine all the possible things you can do! :)

Emma Stone giphy

Anyline is a Gartner Cool Vendor

Gartner, the world wide research institute famous for creating the hype cycle model to predict the maturity of emerging technologies, named Anyline as a Cool Vendor for supply chain execution in 2018.

Gartner Cool Vendors exist across all major areas of technology innovation. Those that stand out, do so because they offer some disruptive capability or opportunity. Anyline has been listed as a Cool Vendor because of their mobile OCR technology. This technology is backed by artificial intelligence and machine learning to provide the most accurate scan possible.

“This is a huge success for us. Gartner are one of the best known research institutes in the tech industry. Their work on the “Magic Quadrant” and the “Hype Cycle” have helped to guide companies for years. Growing enterprises around the world rely on the analysis and reports they provide to choose only the best service providers. To be recognized by them is to receive the gold standard of approval within our field.”

– Anyline CEO, Lukas Kinigadner.

Anyline was recognized by Gartner because our technology supports the digitization of all kinds of data. By removing typing and manual data entry from everyday processes, you can save time, money and resources while also improving your data quality.

Test Your Use Case with the Anyline OCR Scanner App

You can test Anyline’s mobile scanning technology for yourself with our demo App. The Anyline OCR Scanner is a free app available on the App Store and Google Play that will help you to assess your scanning use cases. It includes more than 10 scanning solutions, works offline and has a +99% scan accuracy!


Check it out now and discover the potential to streamline your processes and services with your smartphone!

Try it for Yourself – Start Your Free Anyline Demo Now

Anyline’s mobile scanning technology is available to integrate with your mobile app as a cross-platform SDK. Test out our fully supported solutions on Android, iOS and Windows devices today. Download our SDK and begin your 30-day free trial to see how mobile scanning can revolutionize your services and processes!

The SDK demo includes access to all of the following solutions:

Don’t see a solution for your scanning use case? Get in touch now to discuss your solution!

Add Scanning to Your Mobile App Today!

Save time and money with mobile scanning from Anyline. You can improve your customer experience, enhance security and upgrade data capture quality all at the same time. Our technology uses artificial intelligence and machine learning to provide you with a fast and accurate scanning solution.

You can download our free SDK and begin your 30-day trial today. Integrate it with your own app and test your IBAN scanning use case.

For more information and details on how to add mobile IBAN scanning to your app on a permanent basis, get in touch with us. We’re happy to help!

Follow Us For All The Latest Scanning News!

Want to stay up-to-date on all the latest mobile text recognition technology news? Follow us on Facebook, LinkedIn or Twitter to stay in the know about mobile scanning!

You can also join our mailing list to get all Anyline announcements sent straight to your inbox. Sign-up is simple and we don’t send too many mails!

Finally, if you have questions, suggestions or feedback on this post, please don’t hesitate to reach out to us. Contact us via social media or else send us an email at [email protected]!


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