Driving Workshop Efficiency at CJ BMW with Anyline Tire Inspection
Coombes Johnston BMW is a BMW dealership in the Central North Island of New Zealand, committed to being a true one-stop shop for every customer. With eight technicians servicing around 25 vehicles per day and selling around 60 tires and completing 120 wheel alignments each month, consistent digital inspections and operational efficiency are critical to delivering the ultimate customer experience.
The Challenge: Inconsistent Inspections Were Costing Revenue
Before adopting Anyline, tire and vehicle identification relied entirely on manual processes — slow, error-prone, and rarely completed in full. When Aftersales Manager Wayne Kitchen asked the team what took the longest during a Fleetback digital inspection, every technician gave the same answer: manually recording tire sidewall details. Incomplete inspections meant missed tire opportunities, reduced customer trust, and revenue left on the table. CJ BMW needed an AI-powered solution that could make inspections faster, consistent, and built around real data.
The Solution: AI-Powered Tire Inspections, Seamlessly Integrated
CJ BMW deployed Anyline’s AI-powered tire inspection intelligence directly within its Fleetback workflow, enabling technicians to perform complete, accurate tire and vehicle identification using a mobile device in seconds. The solution integrated seamlessly into existing inspection routines, transforming a fragmented manual process into a consistent, digitized experience. Where incomplete data had created risk and inefficiency, AI-powered inspection intelligence delivered confidence, and the team embraced it immediately.
Fleetback and Anyline have been among the best systems we have introduced into our customer journey. In over 30 years in the industry, I have never experienced a tool that delivers such a professional and seamless experience for both the customer and the dealership. It has become one of the most powerful tools we use in our business today.
The Results: Higher Approval Rates, Greater ROI, Stronger Customer Trust
The business impact was immediate. Fleetback digital inspection completion rates climbed to 95%, and each inspection saves approximately five minutes per technician — generating two additional hours of billable labor sales every day. With AI-powered tire identification, CJ BMW now surfaces around 90% of tire opportunities while the vehicle is still on-site. Customers approve recommendations with greater confidence because Anyline’s inspection intelligence, paired with Fleetback videos and photos, gives them clear, transparent evidence, replacing guesswork with data-driven trust.
- 95% Fleetback report completion rate
- 5 minutes saved per technician per report
- +2 hours of additional labor sales per day
- 90% of tire opportunities identified on-site
Setting a New Standard in Automotive Aftersales
This partnership demonstrates what becomes possible when AI-powered mobile inspection solutions are embedded into the customer journey. For CJ BMW, Anyline’s inspection intelligence and Fleetback have become foundational to operational excellence, driving compliance, reducing risk, and building the kind of customer trust that translates directly into revenue. In Wayne Kitchen’s words, in over 30 years in the industry, he has never experienced a solution that delivers such a professional and seamless experience for both the customer and the dealership.