How to give Automotive Service Customers Access to real-time Data
Frédéric Baroin
Global Head of Automotive Business at Anyline
Auto repair shops are under more pressure than ever to increase the transparency between the work they do and the information their clients receive. This is because customers are becoming more aware of the importance of understanding the cost and value of the services they receive. To meet this demand, auto service providers are implementing cutting-edge strategies like real-time data capture to increase their accountability and transparency.
Integrating real-time data capture solutions into customer-facing applications is one of the most important ways auto service operators can increase transparency. This can be done through the use of mobile scanning solutions to assist in the collection and digitization of analog data, including vehicle license plates, VIN numbers, and critical tire data such as DOT/TIN and tread depth. These solutions allow vehicle service providers and mechanics to collect and relay maintenance records in real-time, giving customers the ability to track their vehicle’s repair data, which can help them better understand the cost and value of the services they are receiving.
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Building trust through customer engagement
When used regularly and thoroughly by an operations workforce, this information can be used to include details about past services, such as the date of the service, the type of service performed, and the cost of the service. This data can also include information about the parts used, such as the brand and model, and the cost of those parts.
By providing customers with access to this real-time data, service operators can help improve transparency and accountability. As customers can see the value of the services they are receiving, which is something that is obviously becoming more and more important in this quickly expanding and competitive industry, this can help to foster trust and loyalty with customers. It can also help to lessen the possibility of misunderstandings or disputes regarding the cost of services because customers can see the specifics of the services provided and the costs involved.
24/7 Service Record Access
In addition to real-time data capture, there are other ways that auto service operators can improve transparency. These can include providing customers with detailed service reports as well as making it easy for customers to access their vehicle’s maintenance and repair data through online portals. And since this information is being digitally collected and used in CRM systems, the operator has the ability to make it available to their customers 24 hours a day, when it is most convenient for the customer. Making this information available also helps to improve the likelihood of a long-term customer relationship as it could be used in the vehicle selling and purchasing process, bringing in new customers and building new relationships.
Most importantly, however, making reliable, detailed vehicle service records available online ensures that the customer is equipped with the important information they need to make informed, data-based decisions. In a recent survey of American drivers, over two-thirds of the participants (72%) admitted they don’t know much about their own vehicles’ tires in terms of service processing or safe driving conditions. However, if they had access to trusted service records through digital records and reports, they would be better able to maintain the condition of their tires on a more regular basis.
Overall, there are many ways that auto service operators can improve the transparency between the work they do and the data their customers receive. By integrating real-time data capture solutions, such as Anyline mobile scanning, into customer-facing applications, auto service operators can help improve transparency and accountability, which can help build trust and loyalty with customers. Additionally, by providing customers with real-time updates on the status of their vehicle’s maintenance and repairs and by making it easy for customers to access their vehicle’s maintenance and repair data, auto service operators can help to reduce the risk of misunderstandings or disputes over the cost and timing of services
