How Safaricom Boosts Customer Registration with Mobile ID Scanning

How Safaricom Boosts Customer Registration with Mobile ID Scanning

Safaricom is the largest telecommunications company in Kenya, providing over 30 million users with a wide range of services, including calls, internet packages, mobile money transfers, and more.

The company is renowned for offering some of the most innovative solutions on the market and ensuring maximum flexibility and ease-of-use to its customers. Recent highlights include the hugely popular M-PESA mobile money transfer service and Sambaza transferable internet bundles.

It’s therefore not surprising then that when it comes to registering customers, Safaricom wanted a solution that would put them head and shoulders above the competition. Find out how Anyline ID scanning helped Safaricom cut their registration time from minutes to seconds by eliminating manual data entry.

The Vision

In Kenya, customers need to provide ID information in order to buy and activate prepaid SIM cards. This means potential users would have to go to a Safaricom shop or reseller with their ID to fill out a registration form before their SIM would work.

This inconvenience didn’t just cost Safaricom customers time; manual data entry can also be inaccurate, leading to incorrect registrations from typos or misread handwriting.

The Anyline Solution

Safaricom had four key priorities for improving their customer onboarding processes; they needed a method that was fast, accurate, user-friendly, and secure. The solution they found was simple. By adding Anyline ID scanning into the mySafaricom app, customers will now be able to register themselves in seconds with their own phone!

Rather than traveling to a shop and filling out paperwork, Safaricom customers will just open their mySafaricom app, scan their ID with their mobile phone camera, and the SIM is registered automatically. By using Anyline mobile scanning, Safaricom is able to offer an unbeatable customer registration experience which is fast, accurate, and stress-free.

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Unrivaled Flexibility & Support

Kenya is the country with the highest level of mobile phone use in Africa and has the greatest global use of the internet from mobile phones when compared to desktops. This makes having a registered SIM card an integral part of everyday life and work, from just reading emails to handling personal finances and running a business.

ID registration is necessary in order to prevent SIM card-related crime, but it creates an additional challenge to telecom companies, as there are multiple forms of Kenyan ID currently being used. To address this issue, the Anyline technical support team worked closely with Safaricom, to ensure that the mySafaricom app would automatically recognize all Kenyan ID cards with MRZ codes.

“Our mobile ID scanning technology is transforming customer onboarding around the world. It’s a proud moment – and a ringing endorsement – when innovative industry leaders, like Safaricom, choose Anyline to bring their products to the next level for their customers.

This project also shows the unrivaled flexibility of Anyline ID scanning. When our customers bring unique cases to us, such as multiple ID formats, we rise to the challenge and tailor a solution for their needs.”

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