Anyline partners with TyreSafe to promote the importance of tyre safety
Jonathan Stotts
Senior PR & Communications Manager
- The new partnership is being launched as part of Tyre Safety Month in October, raising awareness of the seriousness of proper tyre care and reducing gaps in driver knowledge
- Latest figures show 152 people are killed or seriously injured every year due to tyre defects, and up to 6 million tyres with illegal tread depths could be on UK roads
- Anyline and TyreSafe are launching a report from a survey on driver attitudes and behaviours on tyre safety
LONDON, Oct. 9, 2024 – Anyline, a global leader in AI-powered mobile data capture and insights, today announced a partnership with TyreSafe, the UK’s leading authority on tyre safety. The partnership kicks off during Tyre Safety Month – a broadly supported October campaign across the UK dedicated to raising awareness about tyres’ critical role in road safety. This year’s theme is “Caught in the A.C.T.” – urging drivers to remember to check Air Pressure, Condition and Tread of tyres.
“Road causality statistics released by the UK Government last month show that on average, 152 people in the UK are killed or seriously injured every year due to tyre defects and our research estimates that as many as 6 million tyres are currently on the road with illegal tread depth,” says Stuart Lovatt, chair at TyreSafe. “Tyres are an important topic that can be overlooked, so we are thrilled to welcome Anyline as a partner dedicated to educating drivers about the importance of tyre safety throughout the UK.”
“As sophisticated as our vehicles become, we have to remember that they are only connected to the road with just four areas of tread that are each about the size of an adult palm,” says Lukas Kinigadner, CEO and co-founder at Anyline. “Properly maintaining your tyres makes the road safer for everyone, and working together with TyreSafe, we can jointly fund important research and share our insights with a much broader audience.”
As an initial project, Anyline and TyreSafe are commissioning a comprehensive study looking at UK drivers’ knowledge, attitudes and behaviours around tyre safety. The full report will be available later this month. Some preliminary results from that report around young drivers are:
- Gen Z drivers (age 18-34) show lower awareness and understanding of the risks associated with tyre safety, highlighting a need for targeted educational efforts.
- A significant portion of younger drivers (26 per cent) rely on friends or family to check their tyres, compared to just 8 per cent of older drivers.
With computer vision and AI-enabled technology, Anyline’s mobile scanning solutions allows tyre service centres, manufacturers, distributors and retailers to quickly capture tyre, automotive and customer information from any mobile device. During Tyre Safety Month, Anyline is offering free demos of its tyre inspection solutions. For more information, visit https://anyline.com/appointment. To learn more about Tyre Safety Month, visit https://www.tyresafe.org/campaigns/tyre-safety-month/.
About TyreSafe
TyreSafe is a leading UK road safety organisation and the national reference point for all aspects of tyre safety. With a strong foundation in up-to-date research, data, and the support of over 130 governmental, non-profit, road safety, and commercial partners, TyreSafe is dedicated to promoting tyre safety across all road user groups, including private motorists, motorcyclists, young drivers, and commercial operators.
The organisation’s mission is to empower road users with the knowledge to reduce incidents caused by poorly maintained or illegal tyres. TyreSafe’s efforts are underpinned by a commitment to accuracy and collaboration, ensuring its initiatives are grounded in the latest evidence. By educating key audiences such as policymakers, businesses, and the general public, TyreSafe plays a crucial role in promoting legislation and corporate responsibility in tyre safety.
With a vision of achieving zero harm to road users from tyre-related incidents, TyreSafe focuses on driving real behavioural change. Through a robust programme of communication activities, the organisation advocates for regular tyre maintenance and safety checks, aiming to keep tyre safety at the forefront of national road safety conversations. For more information, go to https://www.tyresafe.org/.
About Anyline
Founded in Vienna in 2013, Anyline has established itself as a global leader in mobile data capture and data insights. Using the latest, most innovative artificial intelligence and machine learning approaches, Anyline gives businesses the power to read, measure and interpret visual information with any mobile device.
Anyline is used by leading automotive and tire manufacturers and retailers to quickly and accurately scan tire sidewall, tread depth and vehicle data, including tire DOT codes, vehicle identification numbers (VINs), license plates and barcodes, using any standard mobile device or camera-enabled automotive diagnostic devices.
Anyline helps businesses to move away from costly, tedious manual processes and instead, make them easy, fast and convenient for everyone, from the end user to the front-line worker. Anyline is trusted by household brands such as NAPA, Discount Tire, Continental, Michelin and Shopmonkey.
