How to Liberate Store Associates & Raise Customer Experience
Despite the huge shift towards online shopping and home delivery, customers still value the personal touch of in-store shopping. But in recent years, customer behaviors and expectations have changed markedly. Factor in the intensely competitive marketplace, and the takeaway is clear for retailers: you must deliver as consummate as convenient customer experiences in order to survive.
This can be easier said than done – especially when you look at the evolution the industry has undergone over the past year. Take curbside pickup and buy-online-pickup-in-store (“BOPIS”), for example. While introducing or expanding these services has allowed retail stores to continue to operate during the shut-downs, these changes also put new demands on store associates. Through these changes, at least one thing remains the same: success still depends on the ability to deliver high-quality customer experiences.
The good news? There are some things your retail store can do to meet consumer demands without sacrificing customer service. Read on for a roundup of three core strategies that keep the customer at the center of your retail operations in the brave, new, post-pandemic retail world.
People will always want to see, touch and feel products – and they’ll be more eager to do so than ever after spending the past year in lockdown. Will your retail operation be ready to welcome them back in the way that optimizes the customer experience – and your bottom line?
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