The Top 3 Frustrations of Last Mile Delivery
The last mile of delivery is the shortest part of a product’s journey, but often accounts for over 25% of the overall spend. But getting it wrong can come at an even higher cost.
In our recent survey, we found that 7 in 10 shoppers consider a retailer’s delivery partner as an important factor in their buying decision, and 77% said they would not buy from a company again after a bad delivery experience.
So what are the main frustrations of last mile delivery for customers?
Customers recognize problems happen, but with the right information, actionable options and a clear definition of responsibility, brands can become the hero rather than the villain in the process.
Implementing change in last mile delivery doesn’t have to be an extensive process or time consuming. Yet, it can comprehensively change the way customers view brands when these three pain points improve.