Project Description

Everything You Need to Know About Mobile Bottle Cap Scanning

Mobile bottle cap scanning is available and supported by Anyline. It’s the perfect mobile solution for launching promotional campaigns, loyalty programs and giveaways. Your customers can use mobile scanning to participate wherever and whenever they like. All they need is their smartphone to get involved!

Mobile scanning is a cutting edge way to collect and process data. You can integrate it in your mobile app to create an improved user experience for your customers. In addition, it will improve your data collection processes. Best of all, it will save you time and money by bringing digitization to new areas of your business.

Find out how you can benefit from mobile scanning and how easy it is to integrate in your mobile app below!

Mobile Bottle Cap Scanning is Fast and Accurate

Anyline’s mobile OCR technology is +99% accurate in laboratory conditions.

Anyline’s high accuracy means your customers will have a reliable scanning tool with them at all times. This provides many advantages for businesses and teams running bottle cap campaigns. Your customers will need to enter bottle cap codes in your app so they can participate and take advantage of offers.

The issue with traditional methods of data entry, primarily typing, is that customers make mistakes on a regular basis. This prevents participation and leads to frustration on their behalf. When you provide them with a mobile scanning solution like Anyline instead, they have less work to do and enjoy a more fluid user experience.

You can also benefit from the accuracy of mobile scanning in the form of higher quality data collection. You won’t need to process as many inaccurate code entries and you can put together a much clearer vision of when and where scanning happens. With this in mind, it’s easy to see why accurate data collection should be a priority for all businesses.

In addition to being super accurate, Anyline offers instant results. In some cases, Anyline has been found to be up to 20 times faster than traditional data collection. This speed advantage helps to encourage scanning which will increase customer participation in your campaigns.

Mobile Bottle Cap Scanning is Easy to Perform

Writing down or typing a 6-digit code can be quite tedious in social settings. Once you’ve typed a code, you need to proofread it to make sure it’s accurate. Repeating this process over and over again can get very monotonous and lead individuals to make mistakes or reduce their focus on the task.

Mobile bottle cap scanning is a simple alternative that doesn’t require high levels of concentration to be performed accurately. You just need to point your smartphone camera at your bottle cap code and Anyline will automatically perform a scan.

Anyline’s standard UI includes a number of features to make scanning as intuitive as possible. Haptic feedback and a cut-out area help you to make scanning easy and fun. There are very few user-actions required and scanning is performed the same way for all bottle caps.

Mobile Bottle Cap Scanning Works Everywhere

Scanning with Anyline works everywhere. One of the biggest advantages of mobile IMEI scanning with Anyline is that you can perform scans even without an internet connection. Anyline processes 100% of scan information on your mobile device. No data is sent to the cloud where it can be intercepted or corrupted.

You can perform scans in nightclubs, beer gardens or any other location that isn’t readily serviced with an internet connection. Normally, your scan results can be immediately uploaded to your database or backend to complete queries or record data. With offline scanning, you perform your scan and then once you find a secure internet connection, you can safely upload your scan data.

Bottle Cap Scanning Success Stories

How Landskron Launched Their Rebranding Campaign with Anyline


Landskron Brewery, Pixelflush, and Anyline collaborated to launch the new Landskron customer loyalty program via a Landskron app. The Landskron Brewery has been in operation since 1869 and is one of the most important breweries in Germany. It’s also one of the last breweries applying the open fermentation process, ensuring high quality standards.

The marketing action was part of a broader digital rebranding, aimed at keeping up with today’s standards of innovation. Both the design and technical part of the digital rebranding was developed by Pixelflush. They’re professional developers of scalable APIs for mobile apps. Pixelflush worked in close collaboration with the Landskron marketing team for this rebranding campaign.


The big question that all customer loyalty programs need to answer is how to maximize customer engagement. In this case, Landskron needed to motivate beer enthusiasts to collect codes printed on the inside of bottle caps. The traditional approach is to set-up a webpage or an app where the codes can be typed in.

However, Pixelflush found a solution that matched the ambition of launching a modern digital brand image for Landskron – mobile OCR.

Mobile OCR provides a number of innovative features when compared to a webpage, such as:

  • Code scanning is simple and gives you immediate results for winning codes
  • Safe digital transmission of the collected data to a central platform for storage
  • Interactive and fun app feature that saves time for every app user


Pixelflush chose to integrate Anyline’s OCR technology for various reasons. The biggest selling point was the fact that Anyline supports React Native. This lets you develop for iOS and Android at the same time. The app was quickly set up and the Anyline integration was quick and easy.


There was a large number of downloads and over 18% participation rate in the months that the campaign ran. This was much more than expected.

The scanning process worked particularly well and was well appreciated by the app users. They found it easy to scan, there were no mistakes or time loss from typing, and they got immediate scan results.

“We at Pixelflush chose Anyline as an innovative partner for the development of the Landskron Brewery app. The fact that Anyline supports React Native made it particularly easy for us to develop our app for both Android and iOS simultaneously. This was a great advantage. The marketing campaign turned out to be a great success and we are very glad to have chosen the right business partner for it.”

– Matthias Schmidt, Head of Development

How Karlsberg Engaged More Customers with Mobile OCR

Find a Way to Engage More Customers

Karlsberg wanted to enable their customers to easily participate in their promotions while consuming their product. The brewery already seized the opportunity of the last Football Championship to start the Karlsberg Urpils campaign. By printing codes inside bottle caps, they incentivised their customers to collect the bottle caps, type in the voucher codes and participate in their promotion.

Engage the Customer Anywhere, Anytime

After the Championship was over, Karlsberg discovered that they must launch a mobile version of their campaign to best serve their customers. They wanted to let customers collect the voucher codes at any time without having to type them in on their computer. Karlsberg’s goal was to make customer engagement super simple.

Scan Voucher Codes Anywhere Using Anyline’s Scanner

The idea for the Karlsberg Urpils app was quite simple. They built a mobile app for Android and iOS that can easily read the 6-figure alphanumeric code printed inside of the bottle caps. This gives users the additional opportunity to simply scan voucher codes instead of only being able to type them in.

Karlsberg realised they would need optical character recognition (OCR) technology that was fast and accurate. It would also need to be designed in an appealing way so that customers would enjoy using the app while consuming their product.

Based on the Anyline® SDK, the Karlsberg Urpils app was developed to easily read the 6-figure alphanumeric codes inside bottle caps. Once the customer downloaded the app to his/ her smartphone, which is available for Android as well as for iOS, all you need to do is scan the inside of the bottle cap. Accessing the smartphone camera, the scanner uses the OCR technology to identify the small numbers and letters on the inside of the Karlsberg Urpils bottle cap.

In almost any case, OCR technology is faster than users typing in the codes manually, which makes it not only more rewarding but also more convenient! Scanning voucher codes is the modern and easy way to increase customer engagement!

Anyline is a Gartner Cool Vendor

Gartner, the world wide research institute famous for creating the hype cycle model to predict the maturity of emerging technologies, named Anyline as a Cool Vendor for supply chain execution in 2018.

Gartner Cool Vendors exist across all major areas of technology innovation. Those that stand out, do so because they offer some disruptive capability or opportunity. Anyline has been listed as a Cool Vendor because of their mobile OCR technology. This technology is backed by artificial intelligence and machine learning to provide the most accurate scan possible.

“This is a huge success for us. Gartner are one of the best known research institutes in the tech industry. Their work on the “Magic Quadrant” and the “Hype Cycle” have helped to guide companies for years. Growing enterprises around the world rely on the analysis and reports they provide to choose only the best service providers. To be recognized by them is to receive the gold standard of approval within our field.”

– Anyline CEO, Lukas Kinigadner.

Anyline was recognized by Gartner because our technology supports the digitization of all kinds of data. By removing typing and manual data entry from everyday processes, you can save time, money and resources while also improving your data quality.

Download the Free Anyline OCR Scanner App

You can test Anyline’s mobile scanning technology for yourself with our demo App. The Anyline OCR Scanner is a free app available on the App Store and Google Play that will help you to assess your scanning use cases. It includes more than 10 scanning solutions, works offline and has a +99% scan accuracy!

Check it out now and discover the potential to streamline your processes and services with your smartphone!


Test Anyline Now with your Free SDK Trial

Anyline’s mobile scanning technology is available to integrate with your mobile app as a cross-platform SDK. Test out our fully supported solutions on Android, iOS and Windows devices today. Download our SDK and begin your 30-day free trial to see how mobile scanning can revolutionize your services and processes!

The SDK demo includes access to all of the following solutions:

Don’t see a solution for your scanning use case? Get in touch now to discuss your solution!

Save Time Now with Mobile Bottle Cap Scanning!

Save time and money with mobile bottle cap scanning from Anyline. You can improve your customer experience, enhance security and upgrade data capture quality all at the same time. Our technology uses artificial intelligence and machine learning to provide you with a fast and accurate scanning solution.

You can download our free SDK and begin your 30-day trial today. Integrate it with your own app and test your IBAN scanning use case.

For more information and details on how to add mobile IBAN scanning to your app on a permanent basis, get in touch with us. We’re happy to help!

Follow Us For All The Latest Scanning News!

Want to stay up-to-date on all the latest mobile text recognition technology news? Follow us on Facebook, LinkedIn or Twitter to stay in the know about mobile scanning!

You can also join our mailing list to get all Anyline announcements sent straight to your inbox. Sign-up is simple and we don’t send too many mails!

Finally, if you have questions, suggestions or feedback on this post, please don’t hesitate to reach out to us. Contact us via social media or else send us an email at [email protected]!


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